10 Tips to Do SEO Image Optimization Correctly Images on your site are yet another avenue to bring business right to your online doorstep so folks can see that you, more so than anyone else, have the solutions they’re looking for. Optimizing your images for SEO accomplishes the same goal. You want to drive traffic to your site and convert visitors into customers. When adding written content to your website, you do everything you can to make sure you’re practicing the best SEO strategies. Images are returned for 19% of search queries on Google. Google image search gets great exposer within the search results. Everything on a site, including images and graphics, can be curated in such a way that it boosts your SEO and, as a result, your web traffic. But good SEO doesn’t stop at written content. In other words, everyone cares about SEO. It’s a great way to let Google discover your images effectively as well as improve your image traffic.SEO: it’s the lifeblood of sites whose goal is to get more organic traffic. Google now allows you to submit a sitemap just for images.
There’s already a ton of content online about how to best use alt tags for SEO.Ĭaptions generally appear below the image and they see up to 16% more readership than standard text, so it can be a great way to convey a short bit of information to readers as well as an additional way to tell Google what your image is about. The more descriptive and specific these are the better it will be for SEO. GIF – Best for small images that don’t have a lot of detail, such as buttons. PNG also supports transparent backgrounds while JPG does not. PNG – Used for high-quality photos as well as photos that include text, such as website banners. JPG – The standard for photos (if the image quality looks poor as a JPG use PNG).
The three main file types are GIF, PNG, and JPG:
You can also run these images through a software such as ImageOptim to remove bloated data within the file without sacrificing quality. The quickest tool for this is Adobe Photoshop’s “Save for Web” function. In general, images are much larger than they need to be for websites, so reducing the file size helps to decrease page load speed. Instead of labeling a watch “watch,” make the filename “Gold Rolex Daytona Watch.” This helps Google to properly file and sort the image. Customize the filenameĭon’t leave images titled “img_382702.” If the image is of a lawyer, use the lawyer’s name and maybe the city they practice in. Remember, the more clicks an image gets, the higher it will rank. These images are easily identifiable and generally cause users to glance over them instead of interacting with them. Here are our 7 useful tips to better optimize your images! 1. And that’s why we have created this handy guide. In a society that values Facebook videos and Instagram photos over articles or blog posts, images are becoming a key feature necessary to attract readers. With billions of photos on the internet, getting yours seen has become an increasingly difficult task. Any seasoned SEO company worth their salt will tell you that image optimization matters.